We renewed our visual identity in September. The starting point for the renewal was the need for a more diverse visualization of data, a clearer and more authentic brand for Labquality, and a general desire to freshen up our visual identity.
Our logotype from 2013 remains the same, but we have abandoned the Q element used alongside it. The renewal was carried out in cooperation with Creative Agency Kubo Finland. Kubo’s Project Manager Markus Frey designed our original logotype, so we were delighted to continue the cooperation.
The renewed Labquality is fresh, authentic, professional and contemporary. The biggest change consists of our new brand images, produced by photographer Jefunne Gimpel. For the images, we have picked themes from the different domains of Labquality: laboratories, social and healthcare services and our own facilities. To strengthen our visual communications, we have also created a new icon range for Labquality that serves as a multi-channel visual element, both online and in print. Some of our icons were made by Kubo, and others by our marketing designer Liisa Mäyränpää. In the renewal, we have put special effort to visualizing information with clear infographs.
“We think the end result is very fresh and modern. Brand images and graphical elements have been tailored to our needs, which gives us a more consistent and very versatile look,” says communications manager Nanna Shemeikka with a smile. We are introducing our new visual identity gradually. First, it will be seen at our customer events, on social media and in our other digital channels. We will also renew our brochures and other print products during fall, as needed.